"Aaron is both an excellent practitioner and professional. Training correctly under his guidance is non-negotiable."
Edward Cozens
VP, Commercial & Strategic Planning — Vaalco Energy · 1-1 Personal Training
Train like the work matters for decades.
Performance coaching and personal training in Mayfair, London — not a workout that leaves you sore for a day, but a five-element framework that compounds over years.
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MSc
Strength & Conditioning
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UK Athletics
Sprint Coach
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Premier League & NFL
Elite coaching experience
Credentials & memberships
MSc Strength & Conditioning
UK Athletics Sprint Coach
Level 3 Personal Trainer
Level 3 Sports Massage
Premier League experience
NFL experience
MSc Strength & Conditioning
UK Athletics Sprint Coach
Level 3 Personal Trainer
Level 3 Sports Massage
Premier League experience
NFL experience
How we work together
Coaching built around your starting point
Four ways into the same five-element method — choose the one that fits your schedule, your sport, and the life you are training to keep performing in for decades.
1-1 Personal Training
In-person, assessment-led.
Bespoke one-to-one coaching in Mayfair, built from a structured baseline assessment. Every session is data-led and progressed only when your capacity supports it.
Global Performance Coaching
Training that travels too.
High-performance programming that adapts to hotel gyms and time-zone shifts, so the stimulus stays consistent across travel weeks. Async reviews and live check-ins included.
Athletic Performance Coaching
Built for the metrics.
Sport-specific testing as used in elite settings, with gym and on-track delivery across 12–16 week blocks. Pre- and post-block data shows where speed and power move.
Wellness Concierge
One decision, not five.
Bespoke training plus a curated network of nutrition, physiotherapy, recovery and mental-health specialists, with full concierge scheduling. Coordination is the product here.
Real clients
real results
Coaching that meets elite athletes where they are.
About Aaron Richardson
Structure over intensity.
Capability that compounds.
Former track athlete Aaron Richardson brings over a decade of elite coaching across sport, wellness, and applied science. He coaches strength, resilience, and longevity as one picture, because health underpins how you perform in every other room of your life. The five-element framework — movement quality, strength & power, metabolic conditioning, injury reduction, recovery — anchors every programme he writes.
Programmes meet your starting point. 1-1 personal training for in-person consistency. Global Performance Coaching for travel-heavy schedules. Athletic Performance Coaching for sport-specific testing and periodisation. Wellness Concierge for clients coordinating multiple practitioners. Talks and Workshops for teams. Elite Sports Performance for school-aged scholars. Six entry points, one method.
Aaron holds an MSc in Strength & Conditioning, with experience working within Premier League and NFL organisations. The aim is sustainable strength and resilience that compounds across decades — not short-term peaks that fade by the next season. If you value structure over intensity and want training that actually builds capability, you are in the right place.
MSc Strength & Conditioning
UK Athletics Sprint Coach
Level 3 Personal Trainer
Level 3 Sports Massage Therapist
Premier League and NFL experience
How It Works
Your journey,
step by step
Assess
Every coaching relationship begins with a baseline assessment of movement quality, strength capacity, conditioning, and lifestyle constraints. The assessment is the data foundation for every programming decision; nothing is loaded without it.
Programme
Phase placement is selected for sustainability, not speed — preparation, strength development, performance, or consolidation depending on your starting point. Programming integrates the five-element framework: movement quality, strength & power, conditioning, injury reduction, recovery.
Progress
Progression is earned. Load and volume increase only when capacity supports it. Phase reviews on a defined cadence (typically every 4 to 8 weeks) decide the next move based on the data — not the calendar. The result compounds across years.
Location
Coaching from Mayfair, W1
MayfairLondon W1
United Kingdom
Monday-Friday, 06:00–21:00Saturday, 08:00–14:00
Walking distance from Bond Street, Green Park, and Marble Arch underground stations.
FAQ
Common
questions
Where are sessions delivered?
1-1 sessions are delivered in person in central London (Mayfair-based). Online or hotel-gym sessions for travel weeks are covered by the Global Performance Coaching service. Talks and workshops are delivered on-site at your office, school, or chosen venue, or remotely via Zoom or Teams for shorter formats.
How is your coaching different from a generic personal trainer?
Three things. First, every relationship begins with a structured assessment, not an intake form — programming is grounded in measured capacity. Second, training phases are selected for sustainability, not novelty. Third, progression is earned: load and volume increase only when the data supports it. The result compounds across years, not weeks.
Do I need to be in shape to start?
No. The assessment is the starting point, not the prerequisite. Whether you have trained for years or are returning after a long gap, we measure where you are today and design the appropriate phase. The aim is to meet your current capacity, not benchmark you against an idealised standard.
How does the Athlete Approach App work?
The app combines structured strength & conditioning programs, dynamic movement training (running, jumping, throwing), and lifestyle guidance to improve overall athleticism. Two tiers: a Monthly Subscription for full access to programmes, videos, and features; and 1-1 Online Coaching for personalised programming with check-ins and accountability. Cancel or pause anytime.
What does a typical session look like?
Sixty minutes of focused work. A brief check-in and warm-up specific to the day, then 40 to 45 minutes on the main programme — typically two compound lifts and two to three accessory pieces — followed by 10 minutes of conditioning or mobility work tied to the current phase, plus a quick session debrief and brief for next time.
How long do clients typically work with you?
Most clients work in 12 to 16 week phases, then reassess and decide the next move. Some stay continuously for years; others alternate periods of 1-1 with online coaching to fit travel or seasonal demands. There is no minimum commitment, but most worthwhile training adaptations take 8 to 12 weeks of consistent work to materialise.
Get Started
Ready to begin?
Book today.
The Athlete Approach • Mayfair, London W1
EnquireAppointments typically available within 1–2 weeks